The WWE announced on Wednesday morning, May 25th that in addition to broadcasting SmackDown live, Tuesdays on the USA Network, that a brand split will once again take effect in its fictional universe. Raw & SmackDown will feature *insert press-release quote* "unique storylines with unique casts, writing teams etc".
There are a lot of obvious benefits to this creative direction. Not only does a switch to live presentation help revitalize the WWE's stagnant B-Show, a definitive split in an over-crowded roster means less repeat match-ups, less over-exposed, over-worked talent, and more creative focus (hopefully) committed to improving the quality of these proposed unique storylines. With each roster able to focus on one live television show a week (rather than two where wins and loses cancel each other out) there could be more room for the performers to establish their characters via backstage interviews, in-ring promos, and main event matches that represent the culmination of consistently promoted throughlines rather than last-minute, contrived hero/villain pairings.
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