"Too smart for their own good" is a criticism that doesn't just apply to pro-wrestling fans, though.
It's a criticism that also applies to the WWE.
How exactly?
We needn't look further than the way the WWE booked the first ever women's Money in the Bank ladder match to see "too smart for their own good" on unapologetic display.
Read MoreWhether it's Triple H pontificating about the value of hard work or The Miz describing, in minute detail, how meaningless the Intercontinental Championship was on Dean Ambrose's shoulder, heels consistently make accurate and even inspired observations about life and their opponents. Heels tend to speak with confidence and certainty, and, more often than not, they're proven right. They say they're going to win and they win. They lose, and they talk their way out of it through snarky humor or they immediately retaliate (demonstrating cunning, resiliency, and decisiveness). Or they vanish off television for months after their loss, and so their loss is forgotten.
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